TIME IS WHAT YOU MAKE IT.

GOODHOUSE  joins forces with SWATCH, repositioning the classic time-based brand for a new generation who – by definition – just ‘don’t wear watches’.

In a series of closely related print, digital and film assets – GOODHOUSE and SWATCH explore the idea that time is so much more than just a number, positioning SWATCH as a brand that’s less about watches, and more about the way we live our lives.

 “40 MIN. FOR A NEW ME”. “2 SEC. TO STEAL A HUG”. “8 HRS TO SAY GOODBYE”. Through a marriage of quirky slogans and impressively conceived scenarios the inspirational campaign reminds us that TIME IS WHAT YOU MAKE IT… and every second counts.

Kicking off with a stylish 60” global brand film, the campaign aims to make us that little bit more conscious of time and the way we spend it . Exploring the way time shapes our lives in everything from the smallest of moments right through to those choices we make that last for a lifetime.

“We saw this as a chance to reinvigorate one of the worlds best known and most loved brands, creating an ode to SWATCH, time and Generation Z that appeals to both new audiences and long term fans of the brand alike.

The idea was to create something based on the infamous 1996 SWATCH campaign while at the same time developing a new language for the brand that speaks to a new, younger audience who – we found out – tend not to be all that into watches.

The campaign consists of a 60” global brand film, a 30” Christmas spot, over 28 social media films and special screens for places like Times Square, Shibuya, and Oxford Street in London.

The entire campaign was shot in four days in Berlin and Brandenburg, Germany – the work drops end of January with the international launch of the global brand film, closely followed by work in print, online and on social.

REVIEW asked us to develop an authentic, raw, and target group-oriented campaign for their social media channels.

A film as an ode to the book. With our client Hugendubel, we were able to implement a campaign for one of the most beautiful activities in the world: reading.

Everyone knows the chains of associations around the “WHERE” you read a book:
on the subway, on a sunny balcony, at a bus stop while it was raining, in a comfortable bed, in a restaurant or on vacation.
When you remember a particular part of a book, you are transported to the moment and place when you read it. The burning hot sun on the tips of your feet, the smell of a fire in the fireplace, the soft murmur of the city through an open window, everything becomes very present again. The aim was to make this feeling tangible.

A good book takes us to places, it lets us experience things – and if we put it down for a moment, we can let the story play out again dreamily before our eyes.
Books sometimes manage to make us completely forget the world around us.
When we watch such oblivious people reading – absorbed, concentrated – it does something to us. We wonder what adventure they are experiencing at that moment, what touches them, what makes them think or simply amuses them.

In recent years, more than ever, many of us have rediscovered the simple beauty of holding a book in our hands. It’s fantastic to work with a client who promotes the cause more than the quick sale. It’s always been about the book.